One-Day Awareness Workshop on Marketing, Branding and Loan Facilitation under PM Vishwakarma Organised at Namsai

Namsai, November 11, 2026:

A One-Day Awareness Workshop on Marketing, Branding and Loan Facilitation under the PM Vishwakarma Scheme was organised at Town Hall, Namsai, with the objective of creating awareness among traditional artisans and craftspeople about government support for skill development, financial assistance and market access. The programme witnessed participation of 83 artisans representing various traditional trades across the district.

The programme commenced with a welcome address by **Shri Hinium Takung, Chairman, Niumhi Foundation, who highlighted the importance of government initiatives in strengthening traditional livelihoods and promoting self-employment. Shri Nondo Doka, Deputy Director of Industries, District Industries Centre, Namsai, facilitated the programme and encouraged artisans to avail the benefits of the PM Vishwakarma Scheme and other livelihood promotion initiatives.

Addressing the gathering, Shri Pura Pyaro, Assistant Director, Branch MSME DFO, Itanagar, briefed the participants on various Ministry of MSME schemes relating to entrepreneurship development, skill enhancement, employment generation and credit facilitation.

A technical session on Marketing, Branding and Digital Business Promotion using Artificial Intelligence (AI) was conducted by Shri Rohit Sahu, Team Lead, State Level Project Management Unit (SLPMU). He explained branding strategies, digital promotion, AI-enabled tools, e-commerce platforms, market linkages and the provisions of PM Vishwakarma, including skill training, toolkit incentives, concessional loans and marketing support.

Shri Pankaj Kumar, Chief Manager, AMCC, Namsai, conducted a session on financial literacy, loan procedures and documentation requirements, addressing queries from participants. Shri Ojing Taboh, Lead District Manager (LDM), highlighted social security schemes, including APY, PMJJBY and PMSBY, with emphasis on their benefits and the importance of nomination.

Banking representatives, including Smt. Binalu Tayeng, Branch Manager, APRB; Shri Shubham Kar, Branch Manager, UCO Bank; Shri Jamminlal Daungel, Branch Manager, PNB; and Shri Partha Pratim Bhattacharya, FLC, SBI, Tezu, also participated and provided guidance on banking and credit-related matters. Officials from the Postal Department explained QR code-based digital payment systems and facilitated on-the-spot registration and onboarding.

The workshop served as a platform for connecting traditional artisans with government schemes, financial institutions, digital tools and market opportunities. Participants expressed keen interest in availing the benefits of the PM Vishwakarma Scheme and allied MSME initiatives.